Professional Midwifery Advocates

(Formerly known as Supervisors of Midwives)

The role and name Supervisor of Midwives (SOMs) ceased to function on 31st March 2017.

A new model called A-EQUIP (Advocating for Education and Quality Improvements) has introduced Professional Midwifery Advocates (PMAs) to replace the role of the SOMs.

We would like to reassure all women and their families booked to have their care at Bolton NHS Foundation Trust the Professional Midwifery Advocates will continue to support you.

Professional Midwifery Advocates (PMAs) protect the public through the support of safe midwifery practice.  We aim to ensure that women and families receive guidance and information about the right type of care, in the right place.

We are experienced, practicing Midwives who have undertaken additional training and are accountable to the Nursing and Midwifery Council (NMC).

Professional Midwifery Advocates monitor the practice of Midwives to ensure that women and babies receive good quality, safe care.  Midwives should support women throughout their maternity care; if you have any concerns about your care, you and/or your midwife may contact a Professional Midwifery Advocate.

Professional Midwifery Advocates are there as support for women and their families as well as to give sound professional advice.  Women are able to talk to a Professional Midwifery Advocate in confidence with any issues relating to practitioner care provision.  When Midwives and or women are faced with a situation where they feel they need further support and advice, the Professional Midwife Advocate can act as a resource and assist in discussions with women.

Our team at Bolton includes Midwives working in a wide range of practice areas providing a range of skills and expertise.

How Professional Midwifery Advocates can help you:

  • We can support you and your midwife to plan your pregnancy care and plan for the birth of your baby.
  • We can discuss with you the most appropriate choices for you and your baby.
  • We can help to resolve any disagreements about your maternity care in an unbiased and impartial manner.
  • We can talk to you if you are unhappy about your birth outcome or treatment.
  • We can listen to any concerns you may have about your maternity care and take action if it is felt to be appropriate.

How to contact us

If you wish to contact a Professional Midwifery Advocate please call 01204 390028 leaving your name and contact number with the receptionist.  A Professional Midwifery Advocate will then contact you as soon as possible usually within 48 hours.  Alternatively you can email us at

You can, if you wish, ask your community midwife to refer you.

One of us will contact you to provide support, advice and guidance to mothers, families and Midwives.

Women might want to contact us to talk about the standard of care they have received from their Midwife or to discuss their choices if they have not felt supported.

Midwives may want to contact us for professional advice and guidance.

Further Information

For further information on Professional Midwifery Advocates please copy and paste the below link into your browser: